Receiving or giving a testimonial is a meaningful act. It shows how much your brand matters to your customers and how they value it enough to share their positive feedback with others. Testimonials are a great way to show potential customers that your products or services make a difference. People buy from people, and we often trust the opinions of others when making decisions.

Turning customer experiences into videos is a powerful way to build your brand, but it has to be genuine. The stories need to come from the heart, not feel forced.