Transform Your Testimonials into Relatable Videos
Lizzie Wright, founder of Beyond Strong
Client: Beyond Strong, Lizzie Wright
Service: Lifestyle Brand Video and Photos
I recently met a client who was hesitant to share customer testimonials on social media or online. She felt it might come across as bragging or that her brand wasn’t “good enough.” I disagreed.
Receiving or giving a testimonial is a meaningful act. It shows how much your brand matters to your customers and how they value it enough to share their positive feedback with others. Testimonials are a great way to show potential customers that your products or services make a difference. People buy from people, and we often trust the opinions of others when making decisions.
Turning your testimonials into videos and sharing them online can help spread the word about your brand quickly.
However, there are a few important things to keep in mind:
1. Don’t Lie
I’ve heard of brands creating fake testimonial videos to make themselves look better. While most people might not notice, it’s the intent behind it that matters. Once you start lying to attract customers, it could lead to dishonesty in other areas of your business. Authenticity is always better in the long run.
2. Avoid Hard-Selling
I’ve seen brands give customers scripts to follow in testimonial videos, focusing only on highlighting the “perfect” aspects of their products or services. I strongly advise against this. Sometimes, listening to real, organic feedback—whether positive or negative—can help improve your brand. Negative feedback might be tough to hear, but it’s valuable for growth. By scripting testimonials, you could miss out on comments that really matter.
3. Focus on Your Customer’s Wellbeing
When I film testimonial videos, I like to have a conversation with the customers. Before the shoot, I gather key points from the client, like:
Why do you enjoy this class?
What makes it special?
How has it benefited you?
Would you recommend it to others?
Then, during the shoot, I focus on making the customer feel comfortable. I ask them questions that help them relate to their own experiences, such as:
"Can you share how this class has helped you in your work as a lawyer? I know being a lawyer can be stressful. How has this class helped with your mental health or other areas of your life?"
By putting things in relatable terms, the testimonial feels more genuine and human.
4. Testimonial as a Reflection of Your Brand
Testimonials are a reflection of how your brand has impacted your customer’s life. With that in mind, focus on continuous improvement. Small changes each day will help you build a brand that truly serves your customers.
Thanks for reading!
Find out more about Lizzie and Beyond Strong:
Instagram (Lizzie)
Instagram (Beyond Strong)
Website (Beyond Strong)
Let’s Work Together
+65 8828 2479
hello@alfredtwj.com